Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Posts Tagged ‘website

Wanted: The best and the brightest

leave a comment »

canonical-ubuntu-help-wantedYou know how important good employees are to your organization. In fact, before you started your own business, it’s likely that you were a good employee to someone yourself.

On the flip side, adding a staff, or even starting a staff, is a very scary and expensive proposition. The employee sees the net on their paycheck and that’s how much they cost, right? Of course not. You have all those extras you have to pay for: self-employment tax, workspace expenses, benefits. The list goes on.

So, you need a staff, but you know that hiring the wrong people is a very expensive mistake to learn. What do you do to ensure that you minimize that risk?

Much of it depends on the type of position you are looking to fill. Is this a front line person that needs basic skills and needs to be dependable? Is this a manager that is going to generate leadership and drive a department? Is this someone that you might need as your right hand person with the possibility of having as a partner.

Ads in the paper for front line employees have become a very last-century activity. In fact, many papers are just a fraction of their former selves due to the acceptance of the Internet as a tool for job seekers and the lack of advertising/classified dollars. You have to post your position(s) where the most eyeballs will be. Monster and Careerbuilder are just two of the possible ways you can look to fill your positions. I’m a strong advocate of posting positions on your own website regardless of the level of the position. People who are really interested in your company are more valuable than those simply looking for a job.

It’s helpful to start to network to find a strong manager for your company. Talk to people you know and place feelers out there in your connected community. Let people know you’re interested. People that know people are often an excellent source of information about a candidate beyond what you might find on their resume.

But don’t let any of this work and expense be the reason for not adding to staff. If you’re growing your sole proprietorship, then you’re likely at the ceiling point where you might not be able to grow your business any further. Besides a second set of hands, new employees can also be an extra set of eyes and another prespective on problem solving.

Written by Jeff York

September 8, 2009 at 4:34 pm

Google AdSense…is it worth the pennies?

with 2 comments

The other day, my wife was reading a magazine article on saving money.  One of the suggestions that they made was starting a blog and adding Google AdSense.  Each time someone clicks on one of the sponsored links, you earn a few pennies.  Once your account reaches $100, Google cuts you a check.

Yippie.

Of all the reasons to start a blog, this has to be one of the worst.

However, there is tremendous appeal to passive income generation.  I’ve always said there’s three models for generating income: earn money on your work (employee), earn money on someone else’s work (employer), or earn money on work already done (residuals).

I’d love to hear some feedback from you.  As a reader of this blog, what would be your reaction if you started to see sponsored links in addition to the other original content that I create in the blog?  Would you view it as a selling out or just part of the new Internet landscape and as ignorable as print ads?

Written by Jeff York

August 31, 2008 at 2:12 pm

I’ve got a website. Now what?

leave a comment »

Who needs a website anyway?

Ask any marketing person today and they will say if you’re in business, you need a website. Why? First, all of your competitors have one. If for no other reason than to be on the same level as them, you need one.

So, all you need to is plant your virtual flag into the cyberground, toss up a page with your name on it, and you’re done…right?

Sure! Do the bare minimum. Expect the bare minimum. Want more? Do more!

Today, busy professionals use every tool at their disposal to find out which companies are worth doing business with. Who are the cream of the crop? Who is worth their time? One of the most accessible tools today is the Internet. Look up their website. How’s it look. In a brief period of time, can you get an excellent sense of who they are, what they do, and exactly what they can do for you? If not, try Googling someone else.

Let’s say you’ve put together a nice website. The content is clear to understand. You’ve got pretty pictures. Now what?

Have you asked your website what else it can do for you?

Let’s say your website has a well written paragraph on your front page. Do your visitors want to read it? Or would it be better to have a video where your CEO can invite people into the site to explore and interact? Is your navigation consistent and intuitive? What else can your website do for you?

Time to visit your website and look at it critically. Maybe it’s time to visit your competitor’s websites as well. What are they doing that’s different and memorable? Are they gaining a leg up on your company through superior web branding? Do the websites have returnability because there’s frequently updated worthwhile information?

What do you perceive as goals for your website? What have you accomplished through a web presence that perhaps your office/store location haven’t been able to do on its own?

Written by Jeff York

July 12, 2008 at 6:10 pm

Your biggest client – YOU

with one comment

I was meeting with a prospective new client recently and she made a simple comment that I needed a web site. With that simple observation, she hit the bull’s eye on exactly the biggest problem many of us face in generating new business; we fail to market ourselves well.

Oh sure, there are lots of reasons we can come up with to not do it.  For me, it’s hard to find the time between writing scripts, directing shoots and edit sessions, building relationships, and keeping up with the latest trends and technologies.

But then again, if you don’t take yourself seriously, who will?

I’ve challenged myself this week to finish my web site, at least a first draft of it, and post it up for all to see.  And like for all of my clients, I will deliver on time!

picture3.jpg

I’d love to hear from everyone how you overcame the challenges of the day-to-day of your business and how you found a way to rise above it and to promote your biggest client: YOU!

Written by Jeff York

March 16, 2008 at 1:52 pm