Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Posts Tagged ‘web

Google AdSense…is it worth the pennies?

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The other day, my wife was reading a magazine article on saving money.  One of the suggestions that they made was starting a blog and adding Google AdSense.  Each time someone clicks on one of the sponsored links, you earn a few pennies.  Once your account reaches $100, Google cuts you a check.

Yippie.

Of all the reasons to start a blog, this has to be one of the worst.

However, there is tremendous appeal to passive income generation.  I’ve always said there’s three models for generating income: earn money on your work (employee), earn money on someone else’s work (employer), or earn money on work already done (residuals).

I’d love to hear some feedback from you.  As a reader of this blog, what would be your reaction if you started to see sponsored links in addition to the other original content that I create in the blog?  Would you view it as a selling out or just part of the new Internet landscape and as ignorable as print ads?

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Written by Jeff York

August 31, 2008 at 2:12 pm

I’ve got a website. Now what?

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Who needs a website anyway?

Ask any marketing person today and they will say if you’re in business, you need a website. Why? First, all of your competitors have one. If for no other reason than to be on the same level as them, you need one.

So, all you need to is plant your virtual flag into the cyberground, toss up a page with your name on it, and you’re done…right?

Sure! Do the bare minimum. Expect the bare minimum. Want more? Do more!

Today, busy professionals use every tool at their disposal to find out which companies are worth doing business with. Who are the cream of the crop? Who is worth their time? One of the most accessible tools today is the Internet. Look up their website. How’s it look. In a brief period of time, can you get an excellent sense of who they are, what they do, and exactly what they can do for you? If not, try Googling someone else.

Let’s say you’ve put together a nice website. The content is clear to understand. You’ve got pretty pictures. Now what?

Have you asked your website what else it can do for you?

Let’s say your website has a well written paragraph on your front page. Do your visitors want to read it? Or would it be better to have a video where your CEO can invite people into the site to explore and interact? Is your navigation consistent and intuitive? What else can your website do for you?

Time to visit your website and look at it critically. Maybe it’s time to visit your competitor’s websites as well. What are they doing that’s different and memorable? Are they gaining a leg up on your company through superior web branding? Do the websites have returnability because there’s frequently updated worthwhile information?

What do you perceive as goals for your website? What have you accomplished through a web presence that perhaps your office/store location haven’t been able to do on its own?

Written by Jeff York

July 12, 2008 at 6:10 pm