Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Posts Tagged ‘support staff

Invest in your people

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41T9YVNKTNLIn a past post, I suggested that it it always a good idea to invest in education and training for yourself. The best way to stay on top of new technologies, new processes, or just learning new tricks is from education.

The same also holds true if you are an employer. You’ve heard it time and time again. Your employees are your biggest asset. It’s true. They are committed to your organization and want to do anything they can to help it succeed. In fact, their success is dependent on your success. One of the best things you can do to help your employees to help you is to get them training.

Many sales professionals are given a formal training curriculum before they hit the streets. If they are new to the sales profession, then this training will help them develop their techniques. If they are experienced, then at a minimum the training will help with learn the company’s product/service and how to be effective quickly.

Why would you not offer the same to the rest of your staff? From support staff to senior management, everyone has something new they can learn.

Do you have a formal education or training program in place in your company? If so, what have you found to be effective for your people? If not, are you planning to develop one?

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Written by Jeff York

May 10, 2009 at 1:03 am