Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Posts Tagged ‘professional

Try it, you’ll like it

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364543785_9f2275ebc5At the risk of sounding like a Successories poster, it’s against man’s nature to be complacent. There is an explorer’s spirit in all of us. Whether it’s sailing new routes and discovering America or devising a strategy for sending a person to Mars, we have a long history of trying and discovering new things.

So, how does that impact us personally?

I can’t argue that while being pressed to deliver more constantly in our professional lives, it’s easy to just keep our head down and to remain within our comfort zone by pumping out what we know has worked in the past. It’s easy to justify in your head that you just don’t have the time right now to be inventive. Just get through the project in front of you now and you’ll do something different when there’s more time.

Ever notice that there’s never more time?

Try this: when you’re starting your next project, put your foot down and say to yourself, “This is going to be the project where we try something new.” Find a boundary and push it. Set a new limit. Turn the project around in your head to look at it from a different angle.

You might think this is easier said than done, but consider this…how much off time do you have in your life? Morning and evening commutes? Time in the shower? There are good stretches of time when you can be devoting time to coming up with new angles on a project.

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Written by Jeff York

May 21, 2009 at 2:32 pm

New opportunities

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cheese2hqThis week, a completely new opportunity opened itself to me. It scares me. It comes at a time when the economy has everyone on edge.

It’s an opportunity that I’m going to grasp with both hands.

If you have not read Spencer Johnson‘s book Who Moved My Cheese, but plan to, then I apologize. This week’s blog post is going to be a spoiler for you. If you don’t plan on ever reading the book, then I apologize again. This is going to be one long ad for the book.

The book itself is short and easy to understand. It’s one of the few books (along with Jane Bryant Quinn’s excellent Making the Most of Your Money) that I kept after reading and refer back to time and time again.

There are different times when we are given opportunities to move beyond our comfort zone. The safety of our current position and situation makes looking at change a little daunting and downright scary. However, moving beyond our comfort zone is often an excellent way to blast through professional barriers that we sometimes find ourselves behind. Taking advantage of new opportunities is also an excellent path to new experiences that will allow you to grow as both a professional and as a person. Sometimes we get too comfortable and starting thinking of cheese as Cheese.

While I don’t advocate hopping from one situation to another and instead hope you would practive careful deliberation before making decisions, I submit (while borrowing heavily from Johnson’s book) that you continue to make yourself open to the “cheese” being moved, adapt to the change quickly, and enjoy the change!

Written by Jeff York

March 28, 2009 at 9:09 pm

Honey…I’m home.

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The moving truck has left. The boxes are unpacked. And here’s our new home. The blog has the new look and the new address. I’m still using WordPress and all of the old posts seem to have made the move without any left behind.

On the off chance that you didn’t read my last post left at the old address, moving to this new place was a function of me taking my own advice. Since Buzzworthy Media no longer exists as a stand alone entity, my focus has shifted to building the “Jeff York” brand. It may be October, but I still haven’t forgotten my New Year’s resolution of building my own personal brand.

So, here you’ll find all the weekly business and marketing thoughts and discussions you’ve gotten used to seeing at the old location.

I’d love to hear feedback on the move and the new look. This is also the perfect opportunity to open the floor up for a discussion on what you’d like to talk about in the forum. I don’t write this blog for me. Well, mostly not for me. I write it to open discussions about marketing and business in general for you, the business owner or professional, looking for the nugget of information to launch a whole new thought process.

Written by Jeff York

October 12, 2008 at 2:49 am

Are you being sterotyped?

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Well? Are you? Are you being stereotyped? Clearly, you are.

Let’s face it, people pre-judge us every day. People that we may have never met, that may not have heard us speak yet, have already made judgments about us. It might come from the clothes we wear or the way we carry ourselves. Hopefully, they have taken the time to talk with us a little. From what we say and how we say it, people make further judgments about us. For better or for worse, we are judged.  It’s human nature.

They stereotype us. And that can be good.

Let me explain. There are some things we have no control over. The color of our skin, hair, eyes are all items we have no control over. Whether people find us attractive or repulsive have some root in elements that we have no control over. However, essentially everything else we have full control over. From the way we conduct ourselves to what we wear conveys a great deal of non-verbal clues as to the type of person we are. Wear a nose ring and spiked hair and people may immediately discount you as unprofessional. Wear an expensive suit and people will think you are professional. Conduct yourself with confidence and people will instill a degree of trust in you and will want to work with you.

It’s all about building your image. Take a look in the mirror. Would you do business with you? Would you do repeat business with you? Do you project a degree of professionalism and confidence? If you were a business, what kind of business would you be? Are your competitors envious?

We have full control over these aspects of stereotyping that others project on us. Give some thought as to the image you want to project. Tie that into your efforts toward building a personal brand. If you’re coming up short, that’s OK. It’s not too late and today’s not too soon to start making changes.

What efforts have you made to project an image that speaks to your credibility? Have you built an image that’s helped you in your professional (or personal) life? What success stories can you share that we can all learn from?