Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Posts Tagged ‘learning

Invest in your people

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41T9YVNKTNLIn a past post, I suggested that it it always a good idea to invest in education and training for yourself. The best way to stay on top of new technologies, new processes, or just learning new tricks is from education.

The same also holds true if you are an employer. You’ve heard it time and time again. Your employees are your biggest asset. It’s true. They are committed to your organization and want to do anything they can to help it succeed. In fact, their success is dependent on your success. One of the best things you can do to help your employees to help you is to get them training.

Many sales professionals are given a formal training curriculum before they hit the streets. If they are new to the sales profession, then this training will help them develop their techniques. If they are experienced, then at a minimum the training will help with learn the company’s product/service and how to be effective quickly.

Why would you not offer the same to the rest of your staff? From support staff to senior management, everyone has something new they can learn.

Do you have a formal education or training program in place in your company? If so, what have you found to be effective for your people? If not, are you planning to develop one?

Written by Jeff York

May 10, 2009 at 1:03 am

Read more blogs

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It’s rather odd to be reading  a blog that suggests that you would be wise to read more blogs, but there you have it. I believe this is a grand idea for a New Year’s Resolution (in case you were looking for one).

Why, you may ask. Simply put, it’s a great way to have you ear to the ground for what’s new in your area of interest. Wondering what’s coming out in the area of electronics? Many manufactures are more than happy to serve you up with a healthy dose of new. Politics? Even the president-elect has his own blog running.

While I strongly advocate reading trade journals, attending conferences and seminars, and doing anything else you can to remain current in your field, when you have only a short period of down time, a great way to get a quick fix of knowledge is a blog-reading. Little capsules of knowledge and information that can be swallowed in a few minutes are scattered all over the Internet for you to find.

Make yourself a promise to get ahead in your field. And keep in mind blogs.

Written by Jeff York

January 11, 2009 at 5:20 pm

The 49 hour weekend

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It’s daylight savings time once again. Before going to bed tonight or as soon as you wake up tomorrow morning, remember to set your clocks back an hour.

And this concludes the public service part of our program.

Guess what. You have an extra hour this weekend. What are you going to do with it? You weren’t planning on getting an extra hour of sleep, were you? I have some suggestions:

Learn something new: an hour of professional development time worked frequently into your schedule can really pay dividends. Now that you have an extra hour to play with this weekend, it’s a bonus lesson. Go for it!

Extra family time: all work and no play makes Jack a burned out man, a crappy husband, and an absent father.

Do something crazy: start a blog, visit someplace new, call an old friend you haven’t talked to in years. You know how you’ve been saying you wish there were 25 hours in the day? Tomorrow, there is.

I’d love to hear about how you spent your extra hour. Post a comment and let us know what you did.

Written by Jeff York

November 1, 2008 at 12:16 pm