Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Posts Tagged ‘job search

Be a brand

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All day, every day, I’m thinking about my clients and how to make their organizations rise above their competitors and become more successful. If you’re like me, you focus on the company, the brand, and the image. But what about us? Are you working on your own personal brand?

When you’re out looking for a job or if you’re in the consulting business like me, you’re looking for people to hire you based on you. Your background, your abilities, your personality, your connections all come into play. When you submit your resume, you want it to be memorable. You want to be memorable. There is real value to that end in building a brand.

Today, the tools for building a personal brand have never been more accessible or powerful. At the beginning of the year, I set a goal. If you type in “Jeff York” in Google, I’m aiming to come up first. Unfortunately, I’m handicapped by having a common name. I’m also challenged by having the same name of an actor that had a long successful career from the ’30s through the ’50s. But he died 13 years ago so hopefully I will have some success.

So what can you do to build your own personal brand? Blogs such as this one help. Joining networking websites such as LinkedIn also help. I would suggest that you spend some time reading some of the experts in the field. Efforts put toward this endeavor will pay substantial dividends today and into the future.

Make your own brand. If you can’t market yourself, why would you think an organization would want to pay you to market them?

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Written by Jeff York

June 7, 2008 at 9:19 pm