Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Posts Tagged ‘honesty

I want to believe you

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001clemens2Credibility. As a marketing professional, there are few things that are more valuable to me than the concept of credibility. Certainly, clients look to me for experience, skill, and ability to execute, but if they don’t believe I will behave in an honest, responsible way, then they would never hire me.

Conversely, they want to demonstrate credibility to their customers and clients. They want to position themselves as a company that you can believe in, trust, and want to do business with. If they don’t think that I have those qualities myself, then how can I effectively do the job for them?

If you’re just starting out in business, you don’t have a name for yourself. Once you start conducting business and building a track record, you start to become defined by your past actions.

How do you want to be perceived? Do you want people to question your judgement and actions? Or do you want people to trust and respect you?

A great deal is learned about an individual when you study their behavior when they think no one is watching them. How do they conduct themselves? If you have the opportunity to generate additional revenue through an underhanded tactic, would you even if you knew no one would catch you?

Last year, I had a shoot in which I needed to hire an actress. She was wonderful to work with and did a great job. Recently, I had an occasion where I needed the same actress again. From the first shoot, I had all of the actress’s contact information. I could have hired her directly at a lower rate by bypassing her manager. That would have netted us more profit, but it would have been the wrong thing to do. While it’s unlikely the manager would have discovered the situation, it doesn’t matter to me. If not for that manager originally, I would never have found the actress to begin with.

Do the right thing at all times. You’ll be surprised at how that will come back to reward you.

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Written by Jeff York

March 21, 2009 at 9:20 am

Let me be honest with you!

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All too often, people find themselves in a situation where their bosses or clients ask an opinion. However, from past experience that person doesn’t feel that they are in an environment where their honest opinion is welcome. Rather than being honest, it’s just easier to tell that person what they want to hear. A potentially contentious conversation is avoided in the short term, but nothing of value is gained. Or worse, the truth is kept hidden when having an open and frank conversation would have yielded results.

Whenever I’m put into a management role, I spend a great deal of effort and energy toward breaking down the natural barrier that exists between employee and employer. I reach out to my staff to make sure that they understand that I want the truth and honesty every time, no matter what the circumstances. If I’m working on a project and I ask an opinion about my output, I want to know if it’s pure crap. If someone disagrees with a decision I’ve made, I want to talk about it. If it’s something that’s goinng to hurt my feelings, I don’t care. As long as we’re sitting down and having a 2 directional exchange of honesty with an environment of respect, then I need to hear it. Bring it on.

If you’re a manager, ask yourself “Do I do everything I can to get honest input.” By simply being a manager and asking a question, you will get input. However, unless you have done substantial work beforehand to create an environment that’s condusive to honesty, you’re not going to get it. And if you don’t get it, you not getting what you need.

Written by Jeff York

January 18, 2009 at 11:11 pm