Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Posts Tagged ‘google

Tell me something I don’t know

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600px-information_iconsvgI want to share something with you. You could have found it on your own, but you didn’t. Maybe I use Internet search tools better than you do. Maybe I needed this information before you did. Or maybe I have more free time on my hands than you do. But the bottom line is you and I might have similar interests, similar levels of curiosity, or have the occasion to solve similar problems. And I have information you might want or need.

Wouldn’t it be great if instead of having to search the whole of the Internet, you could just tap into my bookmarks or my central depository of information?

Wouldn’t it be even better if you could find a group of people like us. And we’d all be willing and able to share what we know?

Like a lawyer asking a question in a courtroom, you have to know that I already know the answer.

Delicious. Or wait. Maybe Wikipedia. Or StumbleUpon. Or even my own wiki that I only let certain people have the password to. Maybe I don’t have THE answer after all since there is no ONE answer.

The bottom line is information is power and in today’s online world, people are willing to give that power away for free all the time.

Your online information gathering is so important that your OS or browser has some way of backing up your bookmarks. That information that you have deemed important enough to have it added to your browser’s database is probably very interesting to me. Let’s share.

A typical organization has vast amounts of internal knowledge and wisdom that it has gathered over the years. How is it being stored, vaulted, and recalled as needed? Do people sit around the company elders and have them spin yarns. Or is there a central database where anyone that needs the information has ready access, yet secure enough to be protected against competitor’s prying eyes.

On a personal level, how to you collect and store your information? How much are you willing to share?

At the corporate level, do you know of any positive examples where company knowledge and wisdom is collected, protected, and made available on an as-needed basis?

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Written by Jeff York

May 30, 2009 at 9:20 am

Google AdSense…is it worth the pennies?

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The other day, my wife was reading a magazine article on saving money.  One of the suggestions that they made was starting a blog and adding Google AdSense.  Each time someone clicks on one of the sponsored links, you earn a few pennies.  Once your account reaches $100, Google cuts you a check.

Yippie.

Of all the reasons to start a blog, this has to be one of the worst.

However, there is tremendous appeal to passive income generation.  I’ve always said there’s three models for generating income: earn money on your work (employee), earn money on someone else’s work (employer), or earn money on work already done (residuals).

I’d love to hear some feedback from you.  As a reader of this blog, what would be your reaction if you started to see sponsored links in addition to the other original content that I create in the blog?  Would you view it as a selling out or just part of the new Internet landscape and as ignorable as print ads?

Written by Jeff York

August 31, 2008 at 2:12 pm