Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Posts Tagged ‘family

Huddling the family around the Netflix box

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home_content_box1Remember gathering the family together to sit by the old radio and listening to Amos ‘n’ Andy, The Adventures of the Thin Man, and Fibber McGee & Molly? Of course not. You’re likely too young. Most of that generation is gone.

TV burst onto the screen and as a society and we still participated in that new medium as a family unit. With only a few choices to select from (and many shows ported over from radio), prime time meant prime family time.

Enter cable with the ability to deliver a myriad of programming choices. Now seeking particular demographics became feasible. Audiences fractured. Broadcast, still dominant, sees its numbers dwindle to the point that it may be impossible to top M*A*S*H’s finale even with a Superbowl broadcast.

With the further splintering effects of a society that operates at a quicker pace, family activities prevented a coming together like we had seen in the past. Even the evening dinner came a casualty.

Enter today’s economic predicament. Shaky income situations leads to reassessment of free time and differing choices on what we spend money on. The bottom line, as I wrote about before, does it have value?

At the same time is the development of IP delivered content. Through vehicles such as iTunes, Hulu, and TiVo, we can get the content we want when we want it. And with the ability to connect devices to the big screen TVs we now have in our living rooms, we’re not confined trying to watch the content on a small iPod screen or sitting at our desktop computer. We can now sit down and watch the content where it was meant to be consumed.

So, I pose this question in hopes that it sparks a conversation; if we aren’t going out as much and re-assessing how we’re spending money, does that not invite a return to the days of quality family time? If we’re able to receive content according to both our tastes and time schedules via The Netflix Player or Apple TV, could we not begin to see the opportunity as advertisers of reaching large, demographically heterogeneous audiences again?

It’s sink or swim time

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cmswim_article_wideweb__470x3910The election’s finally over and the economy is still the topic at the top of the news. Besides business issues which I have talked about previously, individual families are also continuing to feel the pressures. After all, a family is like a business with incomes and outflows, profit and loss.

During these difficult times, people are turning to the Internet for information on how to deal with their particular problems. I was thinking that this week would be the perfect opportunity to share with others what you are doing to keep your family’s proverbial head above water. Are you currently in the market for another position? Are you thinking of picking up a part-time job? How secure do you feel in your current position and what are you doing to make yourself invaluable?

I hope that you share. During these trying times, we all need to stick together.

Written by Jeff York

November 8, 2008 at 3:18 pm

The 49 hour weekend

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It’s daylight savings time once again. Before going to bed tonight or as soon as you wake up tomorrow morning, remember to set your clocks back an hour.

And this concludes the public service part of our program.

Guess what. You have an extra hour this weekend. What are you going to do with it? You weren’t planning on getting an extra hour of sleep, were you? I have some suggestions:

Learn something new: an hour of professional development time worked frequently into your schedule can really pay dividends. Now that you have an extra hour to play with this weekend, it’s a bonus lesson. Go for it!

Extra family time: all work and no play makes Jack a burned out man, a crappy husband, and an absent father.

Do something crazy: start a blog, visit someplace new, call an old friend you haven’t talked to in years. You know how you’ve been saying you wish there were 25 hours in the day? Tomorrow, there is.

I’d love to hear about how you spent your extra hour. Post a comment and let us know what you did.

Written by Jeff York

November 1, 2008 at 12:16 pm