Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Posts Tagged ‘environment

It’s never easy being an Agent of Change

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You would be hard pressed to find a good manager that doesn’t believe in the importance of remaining nimble and implementing change to remain current with the ever-evolving business landscape.

But, if that’s true, then why is it so hard getting others to follow you as you act as an Agent of Change?

It’s been my experience that often people oppose change for a variety of reasons and not all of them are a conscious decision.  But all of them act as impediments toward positive change much to the organization’s detriment.

Perhaps the most sinister explanation revolves around having a vested interest in the status quo.  Human beings, by nature, like to be comfortable.  After we’ve been in a position for any period of time, we tend to get comfortable.  We know what we can get away with.  We know how to execute what is expected of us and how to deliver just enough to look good enough to not get fired.  Start creating change and you may create an environment where good enough isn’t good enough anymore.  You might start having employee’s weaknesses exposed.  A situation exists where people might have to accomplish more, accomplish differently, and maybe even take on responsibilities where they aren’t as proficient, interested, or accomplished.  You are threatening to take people into the unknown and that can be scary.

Oh man!  First you try to do what’s right for the company and then you have to do battle with your co-workers.  Is it worth it?

Let’s see.  Implement positive change and the company grows.  You prosper.  Those that battled you prosper.  Absolutely it’s worth it.  But you have to ask yourself these question first.

1.  Will I have the proper support of those above me?

2.  Will I be given enough authority to enact change?

3.  Is the change I want to do really a positive thing for the company or am I just doing this to look good and put it on my resume?  You have to be very honest here with yourself.

4.  Am I really married to the concepts I’m proposing or am I open to input from a variety of sources that might improve my original plan?

What have you done that’s created positive change within your organization?  During the development of the initative, did you encounter resistance?  If so, how did you counter that and turn adversaries into allies?

Is where you are working for you?

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This week, instead of tossing you my thoughts on a topic, I wanted to open a conversation about workspaces.

I’m currently working as VP of Creative Services for a small start-up marketing firm.  My workspace is very small and cramped.  The room itself generates more traffic and less ambiance than I would prefer, especially when I am trying to be creative.  I find myself grabbing my laptop and seeking nice environments when I really need to deliver.

What do you do to create a space that works for you?  Is there a particular location or ambience that works best for you?  Do you seek a particular type of place depending on the task at hand?  Have you created an office that excells at delivering the space you need, and if so, what is it like?

Written by Jeff York

September 14, 2008 at 1:59 am