Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Posts Tagged ‘creative solutions

You CAN get there from here.

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signpostFrom when I was young, I remember a TV commercial where someone stopped for directions to Bar Harbor, Maine. The reply came in a very thick Maine accent: “You can’t git therah from hereh.”

The phrase has popped up in my life from time to time. But it’s when it pops up in my professional life that I get most disturbed.

The idea of “it can’t be done” or “you can’t get there from here” is very foreign to me. I recently fielded a call from a new client. He knows that I touch all types of marketing, but already had established a relationship with a graphic artist before we started working together. To his credit, he wants to remain loyal to his vendors. That’s why that graphic artist got the call when his company decided last minute to place a full-color ad in a nationally distributed magazine. The client was very clear in what he wanted and the graphic artist tried his best, but ultimately submitted sub-par work stating that there wasn’t enough time to carry out the request and that “it can’t be done.”

The client and I are of like mind. To use his words, “If you throw enough effort or resource into something, it can get done.” That’s right, Mr. Client. You can get there from here, no matter where ‘there’ and ‘here’ are.

He called me on a Thursday night. I had approval of the ad by Monday night and it went to print.

I’m not trying to brag (although, maybe I am just a little). I’m trying to illustrate that there is ALWAYS a solution to be found somewhere. If you have a clear definition of the destination and you’re creative enough, connected enough, and/or savvy enough to build the path, you can make it happen.

Easier said than done? Sure. That’s why when you do it, the client loves you. That’s why when new competition knocks on your client’s door, your client calls you to laugh about it.

Are you prepared for the next fire drill? What are you doing today that will allow you to deliver superior service tomorrow? Are you networking and meeting new vendors? Are you researching new concepts and technologies?

Do you have a success story that you’d like to share that we can all learn from?

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