Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Posts Tagged ‘brand confusion

Who are you?

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If you’re a small business owner, you often have to grapple with ways in which to grow your business.  You want to attract the largest number of customers as possible without growing too fast and becoming a victim of your own success.  You might be faced with the temptation to expand your company’s core business to offer more services and more products to attract even more customers.

A smart move?  Maybe, but consider this…who are you?  What do people know you today as?

Before you start diversifying into new offerings, consider the confusion that this can cause with your current customer base.  Will your new lines make your existing customers think you’re going to be leaving them behind?  Is your new production complementary to your existing offerings or is to something completely different?  How will you be able to position your company that makes all your offerings a complete package?  If you’re not having this conversation with your marketing department/company before going down this road, you might be setting yourself up for problems with brand confusion and lost identity.

Just more food for thought…

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Written by Jeff York

July 6, 2008 at 4:40 am