Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Posts Tagged ‘Apple

Huddling the family around the Netflix box

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home_content_box1Remember gathering the family together to sit by the old radio and listening to Amos ‘n’ Andy, The Adventures of the Thin Man, and Fibber McGee & Molly? Of course not. You’re likely too young. Most of that generation is gone.

TV burst onto the screen and as a society and we still participated in that new medium as a family unit. With only a few choices to select from (and many shows ported over from radio), prime time meant prime family time.

Enter cable with the ability to deliver a myriad of programming choices. Now seeking particular demographics became feasible. Audiences fractured. Broadcast, still dominant, sees its numbers dwindle to the point that it may be impossible to top M*A*S*H’s finale even with a Superbowl broadcast.

With the further splintering effects of a society that operates at a quicker pace, family activities prevented a coming together like we had seen in the past. Even the evening dinner came a casualty.

Enter today’s economic predicament. Shaky income situations leads to reassessment of free time and differing choices on what we spend money on. The bottom line, as I wrote about before, does it have value?

At the same time is the development of IP delivered content. Through vehicles such as iTunes, Hulu, and TiVo, we can get the content we want when we want it. And with the ability to connect devices to the big screen TVs we now have in our living rooms, we’re not confined trying to watch the content on a small iPod screen or sitting at our desktop computer. We can now sit down and watch the content where it was meant to be consumed.

So, I pose this question in hopes that it sparks a conversation; if we aren’t going out as much and re-assessing how we’re spending money, does that not invite a return to the days of quality family time? If we’re able to receive content according to both our tastes and time schedules via The Netflix Player or Apple TV, could we not begin to see the opportunity as advertisers of reaching large, demographically heterogeneous audiences again?