Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

New opportunities

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cheese2hqThis week, a completely new opportunity opened itself to me. It scares me. It comes at a time when the economy has everyone on edge.

It’s an opportunity that I’m going to grasp with both hands.

If you have not read Spencer Johnson‘s book Who Moved My Cheese, but plan to, then I apologize. This week’s blog post is going to be a spoiler for you. If you don’t plan on ever reading the book, then I apologize again. This is going to be one long ad for the book.

The book itself is short and easy to understand. It’s one of the few books (along with Jane Bryant Quinn’s excellent Making the Most of Your Money) that I kept after reading and refer back to time and time again.

There are different times when we are given opportunities to move beyond our comfort zone. The safety of our current position and situation makes looking at change a little daunting and downright scary. However, moving beyond our comfort zone is often an excellent way to blast through professional barriers that we sometimes find ourselves behind. Taking advantage of new opportunities is also an excellent path to new experiences that will allow you to grow as both a professional and as a person. Sometimes we get too comfortable and starting thinking of cheese as Cheese.

While I don’t advocate hopping from one situation to another and instead hope you would practive careful deliberation before making decisions, I submit (while borrowing heavily from Johnson’s book) that you continue to make yourself open to the “cheese” being moved, adapt to the change quickly, and enjoy the change!

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Written by Jeff York

March 28, 2009 at 9:09 pm

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