Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Where did you see that?

with 4 comments

blog_tv3If you’ve been reading my blog for any length of time, you know that I have a certain affinity for technology. I have a few iPods (one for the car, one by the bed for trying to sleep, one with a dead battery that I use when taking a shower, just sold my wife’s on eBay, my son has one for getting to sleep). I have a couple of TiVos (had 3, gave one away). I have slightly more than the normal number of computers kicking around the house.

And I have an AppleTV.

Kicking back on the couch after a long hard day in the salt mines, I’m finding the current state of broadcast TV to be quite lacking. Thanks to my wife’s “Thumbs Up-ing” of nearly every cooking show on the Food Network, the TiVo suggestion list allows me a diverse selection of content such as what to make for an appetizer, what to make for main course, and what to make for dessert.

Enter AppleTV.

With the wealth of content on the web, there’s just not enough hours in the day to sit and watch even a fraction of it. If you’re like me, you like to learn. It might be history, a new skill, or something completely foreign to me, I’m open for the new experience.

But who wants to chain themselves to their computer screen at the end of the day? I just spent about 8 daytime hours in front of one. Besides, in front of my very comfy couch is a nice Sony LCD TV. I’d rather be there.

Lately, I’ve been tapping my AppleTV. There are a large number of video podcast producers out there (some even in HD) just waiting to serve episodes up to your nice big TV.

TiVo now has capacities beyond stopping live TV and recording content for a later viewing. You can get TiVo exclusive content pushed to your TiVo through a free subscription. You can connect to your unlimited Netflix account. You can even watch YouTube videos.

Another downtime that I’ve been beefing up productivity with is what I like to call “windshield time.” Any time I’m behind the wheel, I’m a captive audience. There’s really nothing I can do beyond drive and maybe listen to the radio, right? Wrong! As I Twittered this past week, probably the coolest thing you’re not participating in is iTunesU. Through the iTunes Store, major educations institutions are offering free content. Just download, push to your iPod, and drive to work. Learn while you drive. Whoda thunk it?

Start thinking beyond traditional media for your content delivery. You’ll be surprised and just what’s out there waiting for you to discover it.

Note: I have not received any compensation from Apple, TiVo, or anyone else. But I’d like to…

Written by Jeff York

March 1, 2009 at 12:19 am

4 Responses

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  1. I consume virtually no mainstream content during my day. It’s all podcasts and web content. I do make a journey every two weeks or so out of my media comfort zone to see what else is out there. Honestly, I don’t miss the mainstream crap.


    March 1, 2009 at 10:32 pm

  2. It’s easy to dismiss mainstream media as crap and often I’m in situations where it’s quite fashionable. However, I’m just not willing to lump all of it. For example, I’m into Fox’s 24, Simpsons, House, and Family Guy. On the flip side, once you fold in the other major networks, and the number of broadcast shows that I watch remains at 4.

    Also, thanks to my TiVo, I might be able to watch a “brand new episode” of House on Thursday morning at 3am. Just because Fox feeds my favorite shows on Sundays and Mondays doesn’t mean that’s when I have to watch them.

    I have to add that I also really enjoy my Netflix account which connects me mostly with mainstream content, but I do throw in the odd Jacque Tati movie once in a while.

    But with the bigger picture, I agree with you. Most of my media consumption comes from non-mainstream sources. Online video producers seem to work within better environments where they can develop content that has more appeal to me. I don’t know if it’s a function of big media’s construct versus independent producer’s more liberated ideals or what.

    Jeff York

    March 3, 2009 at 9:56 pm

  3. Thought provoking article Jeff. (BTW: I have trouble maintaining just 1 ipod). I rarely watch regular TV. Many times I pull up shows via HULU (fewer commercials). Or I watch TV shows via Comcast OnDemand. My kids are so used to OnDemand, that they are rarely exposed to commercials. Anything I wish to watch is OnDemand @ my control. We live in a cherry-picking kinda of world. Our lives are busy, and us consumers dictate and contraol what and when we wish to watch. Gotta go, YouTube beackons…


    March 5, 2009 at 1:50 pm

  4. […] today’s ultra-saturated media world, you have to reach your desired audience over and over again just to start to penetrate the […]

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