Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Hit ’em where they are.

with one comment

boxingBesides being a marketer, I’m also a consumer. I have some value to advertisers. I have to buy things occasionally just like everyone else. And, just like everyone else, I’m susceptible to advertising messaging.

By try reaching me. I’m not easy to get a hold of.

I’m media and tech savvy. That means I’m not necessarily easy to reach via normal media channels. Typically I watch broadcasting content via TiVo or other digital delivery like iTunes or Hulu. My commute to the office in the morning is typically spent with a podcast (if I’m not conducting business by cell phone – hands free of course). Like many my age and younger, I don’t consume news via newspapers. My magazine consumption is limited to trade magazines, but I do allow myself the guilty pleasure of a Macworld subscription.

Let’s say that you have some goods or services that you want to market to me. How do you reach me or others like me? And I’m approaching 40. If you think I’m difficult, just try the current 18-34 demographic. They don’t trust standard media messaging techniques. Their interactions with any media is typically divided as this new generation is shaping up to be one of the best multi-tasking generations in history.

My original question is now expanded and is still unanswered. How do you reach people like me?

Have you researched a social media channel lately?

I’m on LinkedIn. I have email (which I bring with me everywhere in the form of a Blackberry). I listen to/watch podcasts. And I do consume some locally originated broadcast. If this doesn’t provide you with enough clues on how to reach this new media savvy and over-connected pool, you need to email me and let me set you straight.

Because if you don’t learn this today, it’s going to be too late.

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Written by Jeff York

December 29, 2008 at 3:11 am

One Response

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  1. […] is putting the right message into the right channel to reach the desired people. If you’re a mom-and-pop business with a small local hardware […]


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