Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Find a cheering section

with 2 comments

Yea you!p1_auburncheer

Let’s be honest, everyone has an ego. And that ego likes to be stroked from time to time. That ego also gets bruised from time to time as well. What do you do when these times present themselves?

Your spouse can only do so much. After all, it’s possible but unlikely that they are in your field. They probably don’t know all the nuances of your stories. As much as I tell people that my wife knows more about the business of television than any other banker in history, she still only gets my stories so far. But when I’m facing certain decisions, she can only help so far. Where else can one turn?

You’ve probably heard that it’s wise to be cultivating your business and career relationships all the time, not just when you’re in the job market. This is true, but it also has other positive consequences. By maintaining a solid Rolodex of contacts and keeping in contact, you have a first level of business peers that have a genuine interest in you and your success. They have likely to have a perspective that you can tap into when needed. It’s also a great two-way street. They will look for your help and guidance when they are challenged. You can celebrate their victories with them. And at the same time, they will genuinely went to celebrate your victories.

Are you keeping in touch with the good people you like and respect from your business past? Have you lost touch with people that you miss? Why wait to make a New Year’s Resolution to be better about it? It’s likely they want to hear from you…today. Do it.

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2 Responses

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  1. […] Likely, yes. But then what? It’s one thing to toot your own horn. It’s quite another to have someone do that for you. When interviewing for a […]

  2. […] one comment This is kind of an extension of earlier idea on having a cheering section and using […]


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