Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Archive for October 2008

Climbing the ladder

with one comment

For a moment, let’s pretend that the fundamentals of the economy are strong.

How are you climbing the ladder these days?

That has got to be one of the most difficult tasks facing professionals during the best of times. As you approach management positions and beyond, the opportunities start to get smaller and more competitive. As part of a group in their late 30’s to early 40’s, my generation has been trailing behind the baby-boomers our whole lives. This is a generation now looking toward retirement (remember, we’re pretending the fundamentals of the economy are strong). Behind us are the ultra-me Gen Y generation looking to either move up or move on quickly.

What do you do to position yourself to take that next step? What challenges are you facing and what are you doing to prepare? Do you have any stories to share about how you’ve successfully negotated this path?

Written by Jeff York

October 25, 2008 at 11:40 am

Marketing in a difficult economy

with 8 comments

As a business owner, current economic times provide you with endless challenges and possibly sleepless nights. When you’re worried about dwindling sales and if your bank is going to pull your credit line, it’s hard to think about growth. Ever wonder what the smart business owners are thinking about during these turbulant times?

How do I grow market share?

There it is. The smart businesses around us are thinking about turning these challenges into an opportunity. They are getting the message out there about their goods and services. They are developing top-of-mind awareness in the public at a time when their competitors are pulling marketing dollars off the table. Why? Exactly for that reason. The best time to build market share is when there’s no opposition.

In the past, I’ve written about cutting through the clutter and getting your message heard. Times like these make that task much easier. Fewer messages mean it’s easier to remember yours. Put your message out there. Repeat it over and over. If you do that, what do you think will happen?

In a recovery situation, you will be miles ahead of your competition. You will have built tremendous value in your brand and increased your opportunity to gain market share.

I know it’s hard to think along these lines when it seems like the sky is falling and money is tightest. But this truly is an opportunistic time. If you’re thinking about cutting back on your marketing budget, I would caution you to perhaps examine your strategies and concentrate your efforts to maximize success. If you’re thinking about cutting your marketing budget altogether, I have a message for you from your competitors:

Thank you.

Honey…I’m home.

leave a comment »

The moving truck has left. The boxes are unpacked. And here’s our new home. The blog has the new look and the new address. I’m still using WordPress and all of the old posts seem to have made the move without any left behind.

On the off chance that you didn’t read my last post left at the old address, moving to this new place was a function of me taking my own advice. Since Buzzworthy Media no longer exists as a stand alone entity, my focus has shifted to building the “Jeff York” brand. It may be October, but I still haven’t forgotten my New Year’s resolution of building my own personal brand.

So, here you’ll find all the weekly business and marketing thoughts and discussions you’ve gotten used to seeing at the old location.

I’d love to hear feedback on the move and the new look. This is also the perfect opportunity to open the floor up for a discussion on what you’d like to talk about in the forum. I don’t write this blog for me. Well, mostly not for me. I write it to open discussions about marketing and business in general for you, the business owner or professional, looking for the nugget of information to launch a whole new thought process.

Written by Jeff York

October 12, 2008 at 2:49 am

Are you staying up to speed?

with 4 comments

Remember school?  Remember thinking “when will I ever use this piece of information?”  Then it came time to go to college.  Most of the courses were more of the same.  But you played the game, got the degree or certificate, and got a job.  Much of what you needed to know, you learned on the job.

But is that enough?

Good organizations invest in their employees by sending them to training and seminars.  Many people who are very serious about their careers spend time and money on their own training as well.  It’s also an avenue for job seekers that are looking to separate themselves from their competition.  What better way to show you’re current and passionate than getting additional related training?

It’s always a good idea to look into getting yourself some additional training and development.  Even more so in today’s economic environment.

Are you doing anything to increase your standing within your organization?  Are you learning a new skill or working toward a certificate in something new in anticipation of a career change?  I’d love to hear about what your experiences and outcomes were from taking the time and investing in yourself.