Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Imitation is the sincerest form of flattery

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If you’re in business, it’s highly likely you either have some form of competition or you are reading this while sitting on your private beach located on your own private island.  If you’re like the rest of us, you have to keep an eye on the competition in much the same way as they are keeping an eye on you.

So, what are they doing?

From a marketing standpoint, are they doing anything different from you?  Are they doing it better?

There is true value in being the first to market with a new idea or concept.  However, not being first doesn’t preclude you from making an effort.  You might need to just to keep your current pace.  But this is also an opportunity.  Is there a way that you can capitalize on your competition’s efforts that would make your situation better?

For example, they may be starting a new campaign.  Maybe it’s a smart campaign, but they are missing one big component.  You know you can do it better.  Then do it…BETTER!

Is there another twist you can add to the campaign or concept that makes it appear original?  Sometimes the best ideas are variations on someone else’s original thoughts.

But then again, are there really original thoughts any more?

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Written by Jeff York

August 18, 2008 at 3:24 am

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