Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Blocking the Writer’s Block

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Many of us have been there.  We have to write something on deadline.  Sometimes it’s on a topic that just doesn’t excite us.  Sometimes, we like the topic, but for whatever reason, the literary gods of inspiration are denying us.

The deadline’s approaching.  What do you do?  What will you do?

My suggestion is to read, take a walk, and drink.  In that order.  Let me explain.

I like reading.  I love knowing what other people have to say.  Thankfully, today we have one incredible resource at our fingertips in the Internet.  Call up your favorite search engine and type in keywords related to your topic.  Start reading what others have already said about your topic.  Don’t steal their ideas!  Just read about the topic and explore the different angles those authors have taken.  Typically, these Internet articles have links to other topics and ideas.  Follow the links down the rabbit hole.  Explore new topics.  Read the fresh perspectives.  Read read read.

But remember, you’re on deadline.  Once you’re gotten a good base in your head, take a walk.  Think about what you read.  Think about different angles people have taken on your topic.  Think about your own experiences and how they may differ from what you read.  Take mental notes which might only be free form thoughts, but may also serve as jumping off points to help get the creative process started.

And drink.  I’ve found things with sugar and caffeine in them to work the best.  Stay away from alcohol.  You’re no Ernest Hemingway.

What’s worked when you’ve been besieged with Writer’s Block?  Ever been forced under deadline to have to find your way through the Block and still deliver the goods?

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