Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Wanted: Salesmen. Salesmen need not apply.

with 2 comments

Sales. That is one dirty word.

Everyone hates salesmen. Thanks to poor depictions of the vocation from Hollywood and our own first-hand experiences with that sleazy, only-out-to-make-a-buck sales rep, just the mention of the title turns what would normally be a potential customer into someone with full defenses up.

And what do these salesmen do for a living? Of course! They sell. And it’s called sales. It all gets lumped into that ‘hate to think about it’, ‘wouldn’t want to do it for a living’, ‘have no use for it’ pile of unmentionables.

But consider this…what business could survive without a sales effort? Look around you. Everything you see has been sold at some point. Sometimes more than once before it reached you. Without the sales effort, business today would cease to be.

So, how do you sell without selling? After all, as the adage goes…people like to buy, but they don’t like to be sold. Surely, there is no shortage of books, tapes, videos, and other media available that answers exactly that question. But since this is my blog, here’s my take on it.

I don’t sell because I’m not a salesman. But my business would not survive if I don’t sell. On a daily basis, I put myself out there. I believe in me, I believe in my business, and I believe that I can help others. In fact, I believe that so much, that to be around me, you will see that I have one quality that I think people buy into.

I have passion.

I’ve written about passion before. I believe it is the basis of making sales without selling. When you believe in you and your abilities, when you believe in your company, then that’s contagious. On the flip side, when you don’t, who would want to buy into you?

If you have the passion, then get out there and get in front of people. Talk to them about what they need and what you do. If you don’t feel like you have that passion and drive, then maybe it’s time to invest in yourself and find that position that will open yourself up for passionate living.

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Written by Jeff York

July 20, 2008 at 12:52 am

2 Responses

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  1. Well stated!

    Chris

    August 31, 2008 at 8:35 pm

  2. […] sales professionals are given a formal training curriculum before they hit the streets. If they are new to the sales […]


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