Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

I’ve got a website. Now what?

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Who needs a website anyway?

Ask any marketing person today and they will say if you’re in business, you need a website. Why? First, all of your competitors have one. If for no other reason than to be on the same level as them, you need one.

So, all you need to is plant your virtual flag into the cyberground, toss up a page with your name on it, and you’re done…right?

Sure! Do the bare minimum. Expect the bare minimum. Want more? Do more!

Today, busy professionals use every tool at their disposal to find out which companies are worth doing business with. Who are the cream of the crop? Who is worth their time? One of the most accessible tools today is the Internet. Look up their website. How’s it look. In a brief period of time, can you get an excellent sense of who they are, what they do, and exactly what they can do for you? If not, try Googling someone else.

Let’s say you’ve put together a nice website. The content is clear to understand. You’ve got pretty pictures. Now what?

Have you asked your website what else it can do for you?

Let’s say your website has a well written paragraph on your front page. Do your visitors want to read it? Or would it be better to have a video where your CEO can invite people into the site to explore and interact? Is your navigation consistent and intuitive? What else can your website do for you?

Time to visit your website and look at it critically. Maybe it’s time to visit your competitor’s websites as well. What are they doing that’s different and memorable? Are they gaining a leg up on your company through superior web branding? Do the websites have returnability because there’s frequently updated worthwhile information?

What do you perceive as goals for your website? What have you accomplished through a web presence that perhaps your office/store location haven’t been able to do on its own?

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Written by Jeff York

July 12, 2008 at 6:10 pm

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