Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Be a brand

with 4 comments

All day, every day, I’m thinking about my clients and how to make their organizations rise above their competitors and become more successful. If you’re like me, you focus on the company, the brand, and the image. But what about us? Are you working on your own personal brand?

When you’re out looking for a job or if you’re in the consulting business like me, you’re looking for people to hire you based on you. Your background, your abilities, your personality, your connections all come into play. When you submit your resume, you want it to be memorable. You want to be memorable. There is real value to that end in building a brand.

Today, the tools for building a personal brand have never been more accessible or powerful. At the beginning of the year, I set a goal. If you type in “Jeff York” in Google, I’m aiming to come up first. Unfortunately, I’m handicapped by having a common name. I’m also challenged by having the same name of an actor that had a long successful career from the ’30s through the ’50s. But he died 13 years ago so hopefully I will have some success.

So what can you do to build your own personal brand? Blogs such as this one help. Joining networking websites such as LinkedIn also help. I would suggest that you spend some time reading some of the experts in the field. Efforts put toward this endeavor will pay substantial dividends today and into the future.

Make your own brand. If you can’t market yourself, why would you think an organization would want to pay you to market them?

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Written by Jeff York

June 7, 2008 at 9:19 pm

4 Responses

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  1. Jeff, I like the way you think. I wish every employee would take the same advise. It’s not just for us consultants trying to build a business. I can’t tell you how many time I pull employee’s of my clients aside and suggest they rethink their role, position, impact, or in other words, brand, in the problem we are mutually working on.

    They sit around complaining about long hours, or that they could get paid more elsewhere. Well, maybe, but in the end, your brand determines what you are paid, or at least what your value is to the organization.

    I recently posted about solving problems and not selling services. I think it fits.

    http://roihunters.wordpress.com/2008/05/20/fix-problems-dont-sell-services/

    Tim Rueb

    June 7, 2008 at 10:29 pm

  2. […] Give some thought as to the image you want to project. Tie that into your efforts toward building a personal brand. If you’re coming up short, that’s OK. It’s not too late and today’s not […]

  3. […] my last post left at the old address, moving to this new place was a function of me taking my own advice. Since Buzzworthy Media no longer exists as a stand alone entity, my focus has shifted to building […]

  4. […] Give some thought as to the image you want to project. Tie that into your efforts toward building a personal brand. If you’re coming up short, that’s OK. It’s not too late and today’s not […]


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