Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

Your biggest client – YOU

with one comment

I was meeting with a prospective new client recently and she made a simple comment that I needed a web site. With that simple observation, she hit the bull’s eye on exactly the biggest problem many of us face in generating new business; we fail to market ourselves well.

Oh sure, there are lots of reasons we can come up with to not do it.  For me, it’s hard to find the time between writing scripts, directing shoots and edit sessions, building relationships, and keeping up with the latest trends and technologies.

But then again, if you don’t take yourself seriously, who will?

I’ve challenged myself this week to finish my web site, at least a first draft of it, and post it up for all to see.  And like for all of my clients, I will deliver on time!

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I’d love to hear from everyone how you overcame the challenges of the day-to-day of your business and how you found a way to rise above it and to promote your biggest client: YOU!

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Written by Jeff York

March 16, 2008 at 1:52 pm

One Response

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  1. You gotta take care of yourself before you can take care of others… sounds like I heard someone else say that this week.

    Christopher

    March 16, 2008 at 8:14 pm


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