Notes from Jeff York

Small business marketing thoughts from a marketing small business owner

To blog or not to blog – my answer

with 4 comments

writing-2.jpg

Hello everyone.

The road to that sentence hasn’t been as easy or as smooth as the simplicity of those two words might suggest.  You see, I’ve been resisting blogs.  For the longest time, I’ve been of the opinion that there are so many blogs out there, why add another?

Now I have that answer.  It’s because I have something to say.  I had something to say before.  I just had to believe in blogs as an interesting and viable means to delivering messages.  I’ve seen the light and I’ve come to the church.  I hope people will read.  More importantly, I hope people will write.  I believe strongly in the communications model which includes the concept of “feedback.”  Please let me know what you think of my ideas and concepts.

I’m in marketing.  More precisely, my background is in using mass mediums to get messages out.  I’ve produced pieces that have aired on local television up to national broadcast and cable networks.  The logistics of getting spots to air may differ, but the basic premise is the same; there are typically 30 seconds (900 frames) to use to bombard the sight and sound senses…make sure none go to waste.  Be effective.  Be memorable.  Be good.

Now enter the Internet.  Now the number of seconds and/or frames are almost exclusively up to the storyteller.  So is sorting through the possible methods of delivery.  You can’t just say you make Internet video.  That can mean anything from beautiful sellable HD podcasts to shaky home footage of someone’s daughter dancing on stage uploaded on YouTube.  You have to pick your effective channel(s), pair it with a business model that makes sense, and get the message out.  That last part has been one incredible challenge.  I’m struggling with that last concept.  But I rather suspect the answer lies in our past:

Be good.

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Written by Jeff York

March 9, 2008 at 5:47 am

4 Responses

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  1. Welcome to the conversation!

    Topher

    March 9, 2008 at 10:08 am

  2. All Right! Let’s get started!

    Stefan

    March 9, 2008 at 7:27 pm

  3. […] From my desk to the web an odyssey Hello everyone. The road to that sentence hasnt been as easy or as smooth as the simplicity of those two words might suggest … and concepts. Im in marketing. More precisely, my background is in using mass mediums to get messages […]

  4. […] Do something crazy: start a blog, visit someplace new, call an old friend you haven’t talked to in years. You […]


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